London Fashion Weekend

Seeing as i am creating a fashion based advertisment event, i decided that i needed get more of a feel of a yearly organised show. London Fashion Weekend is held at somerset house - Covent Garden, This in itself gives the show a very grande and upmarket atmosphere. The sole purpose i felt was to buy your way in to get great discounts on designer gear, to see the catwalk and all the extra's would easily set you back another £30 - £50 each.

What i gained from today was a list of independent and mainstream designers that caught my eye, looking at the way they presented their pieces and a few of them talking me through the proccess they go through to make their items - providing me an idea to develop on when looking at the content i could involve in my work.

Above is a couple of photos that i took whilst at the fashion show, i thought this an interesting use of fabric hung from a high ceiling.. these images show a good view of depth, that i could experiement with fabric that i have purchased from charity shops.